How to Boost eCommerce Sales with Instagram
Want to create a buzz for your product online and be discovered by even more people around the world? Want to convert browsers into shoppers and grow sales for your business? If yes, then Instagram is an effective tool for taking your eCommerce business to the next level.
Today, brands are no longer relying on Facebook alone to promote their products and services. They’re also integrating Instagram into their social media marketing campaigns to achieve their business and marketing goals.
Whether you are a startup or an established brand looking to penetrate deeper into the market, attract more people to buy your products or services, and build a strong brand value, Instagram is the solution to convert passive shoppers into active customers. Find out how Instagram can drive sales for your business with the nine easy steps below.
Use Tools for Selling with Instagram
Creating a Clickable Storefront
As a brand, selling will become easier with selling software tools that convert the sole link into a clickable storefront, showcasing all your products. A popular tool like Yotpo helps you connect multiple products with a single image. Now with your bio link, a shopper can visit a store and use the “buy now” button to make shopping easy.
Another way to sell products on Instagram is with the use of hashtags. One handy way to do so is with Inselly. This approach is similar to the storefront link method but comes with the #Inselly hashtag, an added feature in the software. Inselly works by marking products as buyable items so that users can find and purchase them easily through Instagram’s platform.
Track what types of content perform best for you
To increase sales on Instagram, you need to know what’s working for you and what isn’t. So, keep track of which type of Instagram content gets the most engagement and drives the most sales, whether it’s brand-owned content, influencer posts, or UGC.
Consumers expect to shop anywhere, any time, and social media is the go-to place for product discovery and purchase. Bazaarvoice’s Social Commerce tools help brands turn their Instagram pages into seamless shopping experiences with engaging and inspirational content.
When shoppers click a brand’s Like2Buy link, instead of being taken to an overwhelming website, they enter an immersive experience that still feels like browsing through a social feed. The result? Higher engagement. Mobile visitors referred from Like2Buy spend 25% to 30% more time on site vs. the average mobile user.
Write killer CTAs
Amazing images entice Instagram users to stop scrolling and notice your products. But, captions and call-to-actions (CTAs) inspire shoppers to interact in some way, such as clicking to purchase, visiting your website, or liking the post. The right copy leads to higher click-through rates.
The most successful brands use a mix of short and long captions, and the text displays the brand’s voice, entertains, and urges people to act. When writing captions, know your audience—make sure they’ll understand references and know which hashtags they follow.
Place the most important words at the beginning so everyone can see the text without needing to click “more.” Add a direct CTA that urges people to click the link in the bio, post a photo using a specific hashtag, or click on a shoppable image.
How to Set up Instagram Shop and Integrate Instagram into Your Online Store?
A market research company Global Web Index showed that Instagram is a top social network in terms of researching products. This is why the integration of your Instagram account with your ecommerce website has the potential to considerably elevate your marketing.
- Instagram embedded tools. They serve to link a particular post to your website. By using embedded tools, you are allowed to embed only one individual Instagram publication. Changing or updating an embed post in your e-store requires editing the embed link.
- Widget generators. Widgets are suitable for WordPress users, allowing for drag-and-dropping necessary posts from Instagram.
- Third-party plugins. They can provide access to individual Instagram posts and to the entire profile page. Additionally, plugins help to design your web store’s gallery with the latest updates.
- Custom Extensions. Custom solutions help to fully integrate Instagram feed with web stores based on Magento CMS.
Custom Instagram Integration Extensions
If you are running a Magento-based store, the best way to connect it with Instagram will be extensions. As a good example to opt for, we suggest trying Instagram Feed, a new Magento extension created by NEKLO team.
Instagram Feed is one of the most trending extensions for Magento used by ecommerce companies and brands to build awareness and update customers about the arrival of new stock.